Affiliate Disclosure

How this site earns money

This site is funded entirely by affiliate commissions. When you click a link to a casino operator on this site and subsequently register an account or make a deposit, the operator may pay us a referral fee. This is the standard commercial model for comparison websites and is how we fund the research, writing and maintenance of every page.

What this means for you

You do not pay anything extra by using our links. The bonus terms, deposit amounts and wagering requirements you receive from an operator are the same whether you arrive through this site or directly. Our commission comes from the operator, not from you.

What this does not mean

Affiliate income does not determine:

• Which offers appear:we list offers that meet our editorial criteria, whether or not we have a commercial agreement with the operator
• How offers rank:rankings are based on the mathematical value of the offer to the player after terms, not on the commission rate the operator pays us
• What we write:no operator has editorial approval over our content, and negative assessments are published if the evidence supports them

Our editorial policy explains the full separation between editorial and commercial decisions.

Which links are affiliate links

Links to casino operators on this site are typically affiliate links. This includes links in ranking tables, brand reviews, comparison tables and “visit site” or “claim offer” buttons. Links to external resources such as the Gambling Commission, BeGambleAware, GamStop, GamCare and other support services are not affiliate links and generate no revenue for this site.

Operators we work with

We maintain affiliate relationships with a range of UK-licensed and offshore casino operators. The presence of an affiliate relationship does not constitute an endorsement. Our assessment of each operator and its offers is based on the criteria set out in our editorial policy, and we identify the licence status and jurisdiction of every operator we list.

Transparency

We believe affiliate marketing works best when it is transparent. If you have questions about our commercial relationships or how they interact with our editorial content, contact us.